21 Killer Video Content Ideas for Realtors
If you’re a Realtor who is not consistently shooting and distributing videos, you are missing out!
Here are 21 video content ideas to help you break through your audience right now:
1. Do This BEFORE Listing your Home
Whoever watches this is probably thinking of selling
Share the best practices to prepare a home for selling
2. 5 Biggest Mistakes Home Sellers Make
Convey the top mistakes most sellers make
3. 5 Reasons People Love Living in [neighborhood]
Showcases your knowledge about specific areas
Sellers will also see you hustling!
4. Should I Sell My House Right Now?
Break down the overall status of the local market
Be objective, pull in the audience’s trust
5. Unsolicited Video CMAs (spontaneous)
Screen record and send quick property value data
6. I Was in Your Neighborhood (spontaneous selfie)
Spontaneous “Video Sales Letter” to your past client
Keeps you top of mind
7. Your Neighborhood Sales Update
Quick market review (i.e. active and pending listings)
8. 5 Reasons You Should NOT buy in [neighborhood]
Put a “spin” on this: “Don’t buy in this neighborhood if you hate restaurants…”
9. Overall Market Update (quarterly)
Showcases your market expertise (i.e. Average Price per Sq. Foot, etc.)
10. 5 Things You Should Know BEFORE buying in [neighborhood]
Showcases your market expertise
Provides a unique perspective
11. What People Love About Living in [neighborhood] or [building]
Showcases your market expertise
Highlight the important features
Solidifies you as the resource and expert
12. What People Hate About Living in [neighborhood] or [building]
Call things out (i.e. traffic, humidity, etc.)
13. Should I Rent or Buy in [neighborhood]?
Break down the statistics
Rent vs. Own Analysis
14. Check THIS Out (spontaneously)
Capture short clips of various homes (i.e. kitchen, backyard, etc.)
People love seeing cool homes
15. Coming Soon Videos
Capture your upcoming listing
Should be done on all your listings
16. Open House Walkthroughs
Promote Open House in advance
Promote Open House actively
17. My FAVORITE Transaction
Share a story of a great transaction
Attract your OKP (“our kind of people”
18. My FUNNIEST Strategy
Share a humorous and transparent story
Consider self-deprecating humor
Things you can’t believe happened
19. My WORST Transaction
Drama draws a crowd
Share a transaction where everything went wrong…
…And how you kept it all together
Illustrates to your audience you can handle problems
20. Reasons I LOVE Referrals
Social Proof your credibility
Share stories of people referring you
Trigger your audience’s desire to refer you too
21. 5 Frequently Asked Questions
Create the top 5 questions you get…
...answer them
Upload your videos across all your social media (YouTube, Instagram, Facebook, TikTok), and remember to finish each video with a CTA (Call-to-Action):
“If you’re curious about how to [prepare your home to sell faster and for more money than your neighbors], message me now and I will help you think it through”
That’s a wrap! Follow these simple ingredients if you’re procrastinating on video content:
You, Camera, Red Button, Consistency
Go!
xo- KG